Welcome! Willkommen! Benvenuto! Bienvenue! Bienvenidos! However you say it - it’s important that you do. We all like to be made to feel welcome, don’t we? And that feeling doesn’t change just because we’re online, rather than face to face. A well thought out welcome email is likely to be the first piece of communication that a prospective customer receives from your brand. They’ve shown enough interest in your company to provide you with a way of getting in touch with them. A
Here at Integrated Interest we are over the moon to announce that we are the first digital marketing platform to be fully up and running on Reapit Foundations. This means that Integrated Interest's integration is automatically synchronising directly from Reapit’s CRM Software, AgencyCloud, and into ‘ii’s’ (or your preferred) email sender/marketing platform. Working with Reapit, Integrated Interest have been able to create the perfect marketing platform to help clients win and
Property portals are getting ready for a Boxing Day boost, as they expect a 60% month-on-month increase in visitors and an 80% boost in applicant and valuation leads throughout the festive period and into January. Whether it’s the basics like having your stock and photography up to date and having enough staff to deal with enquiries, or something a little more complex like taking advantage of different online marketing tools, there are a number of quick and easy wins you can
Black Friday is the most significant date in your ecommerce calendar. But the days of it being a one-day shopping extravaganza are over. In fact, we analysed our own customers’ data and discovered that the last three months of 2019 accounted for 36% of annual orders. Consumers are eager, more digital, and willing to spend. So, we’ve compiled 37 fantastic hacks to help you get bigger bang for your buck. 1 Build a year-long Black Friday landing page Put your SEO hat on! Shopper
5 social media tactics to grow your mailing list The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it super-easy for you to connect with your subscribers and target your online audiences. And the ROI speaks for itself – £42 is returned for every £1 that’s invested in email, while social network advertising in 2017 generated staggering reven
Do you have low email open rates? That could mean that your emails are getting flagged by spam filters. In this guide, we’ll share 11 reasons why your emails go to spam, and how to make sure they don’t. Email has an inbox placement rate of about 85%. That’s pretty good! But, that still means that roughly one out of every five emails you send either gets filtered as spam or blocked entirely. To fight this, you first need to know why it happens, so let’s talk about that. Why E
‘Everyone’ is now using social media – so how do you get noticed? Well here are 8 ways to make sure you stand out in the crowd.
Thousands of estate and letting agents across the UK, high street or online, new or long established, are trying to carve their own social presences. Even those in rural areas have many competitors. A successful social media strategy can make the difference between success or failure. With a strong social media presence, you have a warm audience, pr
Zoopla claims its research shows the social media platform is fast becoming an essential tool for both house hunters and estate agents.
A report into the UK housing market has revealed that two thirds of estate agents plan to use social media this year to promote their listings, and that the percentage of house hunters using Facebook to find their next home has doubled to 12% compared to the same time last year. The data is contained within Zoopla’s annual data-fest which in
Traditionally Wednesday between 8-9pm (8.48pm if we are being precise) is when people go house hunting on Rightmove. With over one billion minutes every month being spent searching for the right property. But how many of these minutes is your business getting? The secret is all to do with timing of your digital marketing and making sure you send the right message at the right time. But with Wednesday only holding 4 out of the 10 spots of 2019, what are the other key dates? In
To effectively engage and attract your audience, there are certain things your estate agency needs to be doing when it comes to email marketing. It's a great way to communicate with those who are interested in your properties, so it's essential that you're creating campaigns that are going to be of your users' interests. All of your subscribers may be signed up to your newsletter for a different purpose, which is why making sure they're receiving content that's relevant to th
You've been trapped in with your previous Email Service Provider (ESP) and you've finally managed to escape! You’ve now chosen your perfect new ESP, you’ve done all your background research and checks, they have the features you desire, the team are awesome and the company is heading in the right direction. Now it’s time to consider what you need to do in order to migrate to your new ESP. To make it easy for you we’ve listed 10 things to do when switching to your new Email S
“For estate agents, it’s important to have everything the customer needs in the quickest time possible. If they are not, customers are always happy to shop around for those who do. And with the ever growing competition to sell their homes, agents are compelled to find out unique ways to make them more visible. The best and most effective way of doing this - email marketing.” When you say competition, let me tell you, it’s everywhere. The increasing population wor
Black Friday is the most significant date in your ecommerce calendar. But the days of it being a one-day shopping extravaganza are over. In fact, we analysed our own customers’ data and discovered that the last three months of 2018 accounted for 36% of annual orders. Black Friday and Cyber Monday dominate in sales over the seasonal period. Source: Adobe Consumers are eager, more digital, and willing to spend. So, we’ve compiled 37 fantastic hacks to help you get bigger bang f
Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations. But to truly take advantage of the power of animations, you have to use them the right way. Unfortunately, marketers don’t always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes: 1. ANIMATIONS ARE TOO DISTRACTING In most cas