Zoopla claims its research shows the social media platform is fast becoming an essential tool for both house hunters and estate agents.
A report into the UK housing market has revealed that two thirds of estate agents plan to use social media this year to promote their listings, and that the percentage of house hunters using Facebook to find their next home has doubled to 12% compared to the same time last year.
The data is contained within Zoopla’s annual data-fest which interviews 6,000 house hunters and 650 agents to feel the pulse of the housing market and reveal its emerging trends.
It also reveals that just over 53% of agents intend to spend more on marketing their listings through social media platforms such as Facebook, Twitter and Instagram.
Zoopla is keen to point out that property portals remain the key marketing tool for 59% of agents, a surprisingly low figure given that 77% of house hunters use portals to conduct their property search. Zoopla also says that agents told it that 65% of their leads come from their portal listings.
A fifth of consumers have a property app installed on their smartphones, whether active in the market or not. Consumers are using apps on average 4.8 times per week.
Do you need help with your digital marketing? Then click here to get in touch to talk how we can help