INTEGRATED INTEREST

Welcome! Willkommen! Benvenuto! Bienvenue! Bienvenidos! However you say it - it’s important that you do. We all like to be made to feel welcome, don’t we? And that feeling doesn’t change just because we’re online, rather than face to face. A well thought out welcome email is likely to be the first piece of communication that a prospective customer receives from your brand. They’ve shown enough interest in your company to provide you with a way of getting in touch with them. A

Property portals are getting ready for a Boxing Day boost, as they expect a 60% month-on-month increase in visitors and an 80% boost in applicant and valuation leads throughout the festive period and into January. Whether it’s the basics like having your stock and photography up to date and having enough staff to deal with enquiries, or something a little more complex like taking advantage of different online marketing tools, there are a number of quick and easy wins you can

Black Friday is the most significant date in your ecommerce calendar. But the days of it being a one-day shopping extravaganza are over. In fact, we analysed our own customers’ data and discovered that the last three months of 2019 accounted for 36% of annual orders. Consumers are eager, more digital, and willing to spend. So, we’ve compiled 37 fantastic hacks to help you get bigger bang for your buck. 1 Build a year-long Black Friday landing page Put your SEO hat on! Shopper

Traditionally Wednesday between 8-9pm (8.48pm if we are being precise) is when people go house hunting on Rightmove. With over one billion minutes every month being spent searching for the right property. But how many of these minutes is your business getting? The secret is all to do with timing of your digital marketing and making sure you send the right message at the right time. But with Wednesday only holding 4 out of the 10 spots of 2019, what are the other key dates? In

To effectively engage and attract your audience, there are certain things your estate agency needs to be doing when it comes to email marketing. It's a great way to communicate with those who are interested in your properties, so it's essential that you're creating campaigns that are going to be of your users' interests. All of your subscribers may be signed up to your newsletter for a different purpose, which is why making sure they're receiving content that's relevant to th

You've been trapped in with your previous Email Service Provider (ESP) and you've finally managed to escape! You’ve now chosen your perfect new ESP, you’ve done all your background research and checks, they have the features you desire, the team are awesome and the company is heading in the right direction.  Now it’s time to consider what you need to do in order to migrate to your new ESP. To make it easy for you we’ve listed 10 things to do when switching to your new Email S

GUEST BLOG “For estate agents, it’s important to have everything the customer needs in the quickest time possible. If they are not, customers are always happy to shop around for those who do. And with the ever growing competition to sell their homes, agents are compelled to find out unique ways to make them more visible. The best and most effective way of doing this - email marketing.” When you say competition, let me tell you, it’s everywhere. The increasing population wor

Black Friday is the most significant date in your ecommerce calendar. But the days of it being a one-day shopping extravaganza are over. In fact, we analysed our own customers’ data and discovered that the last three months of 2018 accounted for 36% of annual orders. Black Friday and Cyber Monday dominate in sales over the seasonal period. Source: Adobe Consumers are eager, more digital, and willing to spend. So, we’ve compiled 37 fantastic hacks to help you get bigger bang f

Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations. But to truly take advantage of the power of animations, you have to use them the right way. Unfortunately, marketers don’t always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes: 1. ANIMATIONS ARE TOO DISTRACTING In most cas