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Goal 1: I Want to Increase My Valuations
Goal 1
Drive more valuation requests by staying visible and sharing timely, relevant content.
Whether it’s past valuation leads, unconverted sellers, or landlords with untapped potential, a smart and targeted content strategy can consistently prompt action — especially when it’s personal, local, and timely.
Encourage more homeowners to request valuations by building trust, staying visible, and delivering timely, relevant content.
Campaign Ideas
01 - Your Home Could Be Worth More Than You Think
Trigger an automated email after property report views or high email engagement. Spark curiosity with a direct link to your instant valuation tool.
02 - Market Update: What's Happening In [Your Area]?
Position your agency as the go-to local expert. Share current trends, price shifts, and what’s selling in their postcode.
03 - We Just Sold This in [Area] - Here's How
Showcase success stories to build social proof and demonstrate results. Link back to valuation tools to prompt similar outcomes.
04 - Thinking of Selling [Your Address] Let's Talk.
Use merge tags to personalise subject lines with the recipient’s property address for maximum impact and click-throughs.
Goal 2: I Want to
Re-Engage Past Clients
Goal 2
Re-engage past clients and bring them back into your sales pipeline.
Reignite conversations with past clients and bring them back into your pipeline with smart, timely campaigns that nudge them toward re-engaging — especially with valuations and listings.
Warm leads are often your most valuable. In fact, valuation campaigns aimed at previous contacts have seen conversion rates of 35%–50%, far outperforming cold outreach (sources: Outra, LinkedIn, Homeflow). But despite the potential, only 14% of UK buyers return to the same agent, leaving a big opportunity to win back lapsed clients before your competitors do.
Campaign Ideas
01 - Is Now the Right Time to Sell? Find Out With a Free Valuation
Encourage re-engagement with a direct link to your instant valuation tool — especially effective for clients who’ve been dormant.
02 - The Market Has Shifted – See What Your Home’s Worth Today
Share up-to-date local property data or link to Spectre’s Market Report to demonstrate changing conditions and prompt valuations.
03 - Let’s Catch Up – You Might Be Closer to Your Next Move Than You Think
Use anniversary reports to reconnect with past buyers and sellers who may be ready to make their next move
04 - Thinking of Moving Again? Let’s Find Your Next Home
Highlight property listings near their previous location. Use automation to keep listings relevant and tailored to their preferences
Goal 3: I Want to Grow my Vendor and Landlord List
Goal 3
Nurture passive contacts into leads with valuable content that builds trust and prompts action.
Turn passive contacts into high-value leads by offering useful, relevant content that builds trust and prompts action. Whether it’s a free property report, market insights, or landlord tips — the right message can turn curiosity into a valuation request.
By engaging contacts who aren’t actively on the market but may be considering their next step, you can expand your pipeline and stay top-of-mind for when they’re ready.
Campaign Ideas
01 - Get a Free Property Report for Your Home
Drive clicks with an instant property report offer. A great way to re-engage and prompt valuation interest.
02 - Your Home Could Be Worth More Than You Think!
Share local market stats or Integrated Interest’s Market Report to demonstrate rising property values and spark curiosity.
03 - Landlords: Maximise Your Rental Income in 2025
Send helpful tips, guides, or blogs to your landlord database. Great for building trust and positioning your agency as the go-to expert.
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