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Goal 1: I Want to Increase My Valuations
Drive more valuation requests by staying visible and sharing timely, relevant content.
Whether it’s past valuation leads, unconverted sellers, or landlords with untapped potential, a smart and targeted content strategy can consistently prompt action — especially when it’s personal, local, and timely.
Encourage more homeowners to request valuations by building trust, staying visible, and delivering timely, relevant content.
Campaign Ideas
01
Your Home Could Be Worth More Than You Think
Trigger an automated email after property report views or high email engagement. Spark curiosity with a direct link to your instant valuation tool.
03
We Just Sold This in [Area] – Here’s How
Showcase success stories to build social proof and demonstrate results. Link back to valuation tools to prompt similar outcomes.
02
Market Update: What’s Happening in [Your Area]?
Position your agency as the go-to local expert. Share current trends, price shifts, and what’s selling in their postcode.
04
Thinking of Selling [123 Market St]? Let’s Talk.
Use merge tags to personalise subject lines with the recipient’s property address for maximum impact and click-throughs.
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