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Goal 2: I Want to Re-Engage Past Clients
Re-engage past clients and bring them back into your sales pipeline.
Reignite conversations with past clients and bring them back into your pipeline with smart, timely campaigns that nudge them toward re-engaging — especially with valuations and listings.
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Warm leads are often your most valuable. In fact, valuation campaigns aimed at previous contacts have seen conversion rates of 35%–50%, far outperforming cold outreach (sources: Outra, LinkedIn, Homeflow). But despite the potential, only 14% of UK buyers return to the same agent, leaving a big opportunity to win back lapsed clients before your competitors do.
Campaign Ideas
01
Is Now the Right Time to Sell? Find Out With a Free Valuation
Encourage re-engagement with a direct link to your instant valuation tool — especially effective for clients who’ve been dormant.
02
The Market Has Shifted – See What Your Home’s Worth Today
Share up-to-date local property data or link to Spectre’s Market Report to demonstrate changing conditions and prompt valuations.
03
Let’s Catch Up – You Might Be Closer to Your Next Move Than You Think
Use anniversary reports to reconnect with past buyers and sellers who may be ready to make their next move
04
Thinking of Moving Again? Let’s Find Your Next Home
Highlight property listings near their previous location. Use automation to keep listings relevant and tailored to their preferences
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