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Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is...

Transactional email design is one of the most overlooked aspects of email marketing, but it can have a massive impact in your revenue and...

Email localisation is all about making your email content more relevant for your target audience… but it goes much further than just...

As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social...